Downtown San Diego-based yoga studio, Yoga One, is one of the most established studios in the area, with an incredibly loyal following.
Task // Communicate a modern visual interpretation of Yoga One's long-standing slogan "Become One".
Process // Photoshoot with studio co-founder Amy Caldwell, and a digital rendering of her posture intertwined within the text - expressing playfulness, stability, innovation, and support.
Final Product // This design was applied to corresponding display posters and promotional pieces.