Tyler Matthew Smith is a musician based out of Santa Cruz, California. Through the dynamic use of harmony and horn, Tyler Matthew Smith has created an inspiring blend of Rock, Soul, and World music.
Task // To create a visual style for Tyler's sophomore album, Jagged & Raw, including album cover design, photography, music video creation, and website design.
Process // Moving through a brand identity process, defined the essence of Tyler's message in his second album, which exposes his fears and emotional depth of his dreams.
Final Product // The resulting album cover and overall visual style depict a fragmented and disillusioned portrayal of reality.
Scope of work // Art Direction | Album Cover | Custom Photography | Music Video Direction + Production