Temple, a movement and meditation Santa Barbara-based studio, aims to empower its members to achieve balance within themselves and within their community.
Task // To craft a logo and brand identity that communicates strength as well as surrender, a balance of opposites and finding power in finding your center.
Process // Delved into imagery and key symbols such as the yinyang symbol, meditative temples, and geometric renditions of balance.
Final Product // The resulting logomark represents the core, centered balance point between our masculine and feminine sides, with emphasis on their point of meeting. It eludes to the physical structure of the studio space and incorporates colors that represent balance and heightened awareness. The logotype contrasts this rigid geometry with a slightly curved, playful and eastern-derived typography.
Scope of work // Brand Identity | Art Direction | Logo Design | Website | Photographic Applications