Diversionary's Season 32 incites the conversation of what it means to be an American, and the evolving, sometimes illusive nature of this identity. While these shows are resonant politically, they are also profoundly accessible, character-driven stories everyone can relate to.
Task // We were commissioned to ceate custom artwork and photographic libraries for their newest season.
Process // In order to grasp the essence of the season itself, we researched the pieces in depth to extract meaningful nuances we could reference visually. The thematic tie-ins to each show came about by interplaying historic photographs with illustrations.
Product // The final designs are aesthetically simplistic, lively, mysterious, and cohesive as a whole. They each embody the season's central theme of navigating the complexity of identity.
Scope of work // Art Direction | Graphic Design | Custom Photography | Editorial Design | Exhibition Design