Brisbane-based upcycling design company, Madeforward, recently evolved into an online platform showcasing high quality, upcycle designers around Australia. It is an ethical marketplace where people can purchase products knowing they are of high quality and in purchasing you are creating environmental and local benefits.
Task // Create a brand identity, logo, and website targeting an audience of consumers and designers looking for high-quality, Australian-made, locally-sourced products that happen to be from upcycled "waste" materials.
Final Product // Logo and brand ID represent a closed system (upcycled materials) as well as emphasis on forward momentum, while maintaining a high-end, minimalist design aesthetic.
Scope of work // Brand Identity | Art Direction | Logo Design | Website