Kindara is a software company that created the most powerful and trusted fertility app along with Wink, the only Bluetooth-connected Basal Body Temperature (BBT) thermometer on the market that connects with an app.
Task // Rebrand visual identity system, including logo, to reflect Kindara's mission to equip women with the tools, knowledge, and support they seek to help prevent or achieve pregnancy through fertility awareness.
Process // The previous logo was a complex lotus flower and there was a need for a new and minimalist design that emulates simplicity, movement, and strength. Additionally the new identity and logo should reflect the high tech nature and accuracy of the tools and app. The idea behind the new designs came from exploring the natural significance of geometric forms.
Final Product // Logo and brand ID emulate the flow of information and the cycle of life, while maintaining a high-end, minimalist design aesthetic.
Scope of work // Branding | Logo Redesign | Typography | Iconography |Custom Photographic Libraries | Exhibition and Editorial Design