Natural building considers a wide range of environmental and material engineering variables. Aaron Musicant offers services for constructing large-scale homes, corporate buildings, and small-scale dome housing built with sustainable Earthen floorings, all while taking into account their environmental setting and the sustainable resources available.
I created this logo and brand ID for Aaron to contrast the varied nature of his projects with the precise, functional, rigid, and minimalist engineering and construction he provides, while incorporating his initials. A color palette was chosen based on natural colors found in his materials.
Paddle Into Fitness // SUP Yoga
Rebranding + Collateral
Front-End Responsive Website Redesign
I was hired by Roxy athlete Gillian Gibree to rebrand her Standup Paddleboard fitness and SUP Yoga company, Paddle Into Fitness. Their previous identity featured a woman in a yoga pose on the water, however, Gillian wanted to place more emphasis on the non-yoga SUP classes and courses, and needed a logo that reached a wider audience for this purpose.
We created a functional stamp logo for printing on paddles, hats, etc. depicting the speed of the paddle stroke with trailing bubbles. Her color palette was defined by an oceanic teal to compliment her main site photos, along with a complementing accent magenta.